After months of successful testing, AutoNetTV is now available for customers in Lubricar quick lube locations. With its 42 locations, the authorized franchisee of Jiffy Lube International has recently signed a contract to show the entertaining and educational programming in their waiting rooms in New Mexico, Arizona and Colorado.
Lubricar customers waiting for their vehicles to be serviced learn about automotive topics ranging from cabin air filter and service intervals to synthetic oil and differential service. The interesting educational segments help customers learn the many benefits of preventive maintenance and following the recommended service schedule, according to the company. The educational service topics are integrated with exciting entertainment such as movie reviews and CBS programming including Rachael Ray, Entertainment Tonight and College Sports.
“We have been very pleased as we have rolled out AutoNetTV throughout our stores,” said Keith Mortensen, president, Lubricar. “It is obvious that our customers enjoy the programming because they are all watching. The programming entertains, informs and actually helps sell our products and services. I think it also helps to reduce perceived wait times. We think it has been a win-win for us and our customers.”
According to studies, AutoNetTV’s combination of entertainment and educational segments provides a positive waiting experience for customers. Surveys conducted by The Nielsen Company found that 84% believe AutoNetTV is a good thing for service centers to offer their customers.
“We are thrilled to work with the great people at Lubricar,” said Bobby Cannon, director of sales, AutoNetTV, American Fork, Utah. “They recognize the many benefits of having a well-informed customer, and reinforcing the benefits of their services while people sit and wait.”
AutoNetTV’s contract with Lubricar also includes the Pro Channel, an after-hours program specifically for professionals in the industry. Segments on the Pro Channel include technical training, operations, understanding female customers and other beneficial information that works in conjunction with Lubricar’s high industry standards.