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| PumpTop TV has created “SPEAK UP,” an interactive, grass roots polling system that lets motorists voice their opinions to topics presented on digital signage at the pump by emailing their vote via their cell phones. |
PumpTop TV, a nationwide digital out-of-home video network located at the pump in more than 700 gas stations across the country, is now giving motorists what the company describes as “drive-thru” voting.
In an effort to allow Americans to weigh in on topics ranging from the latest fashion trends to political picks to pop culture, PumpTop TV has created “SPEAK UP,” which the company says is the first truly interactive, grass roots polling system. Millions of people will be given the opportunity to vote on an issue each week at PumpTop TV simply by emailing a Yes or No to the question of the week at speakup@pumptoptv.com. Results will be posted on PumpTop TV and the PumpTop TV Web site each week.
“We have been beta testing for a few weeks, [and] the reaction has been overwhelming,” said Doug Woo, executive vice president of AdtekMedia, the Irvine, Calif.-based parent company of PumpTop TV.
“People love to read our polling questions while they pump gas and then file their votes immediately on their wireless devices or when they access their home computers,” he continued. “In either case, they love to vote and then find out the results a week later. Polls create an enjoyable experience for the consumer, which ultimately leads to loyalty to the PumpTop TV network and the station that runs the network.
“We really feel that this kind of easy access to ‘Speak Up’ is going to add a whole new dimension to polling. We have also been approached by several sponsors to host a certain category of questions over a certain time period. All that will be worked out over the next few months.”
“Do You Judge People By The Car They Drive?” was created after many PumpTop TV viewers asked for an auto-centric question. Future questions will focus on many different areas and categories. PumpTop TV encourages viewers to write in to speakup@pumptoptv.com and let the company know what questions they want asked. “Speak Up” is as much a viewer’s choice poll as a corporate-sponsored event, the company said.