Onestop Media Group has announced the launch of Onestop Residential, a digital out-of-home communications and advertising medium comprised of digital signage in high-traffic common areas of high-rise residential buildings.
Launched in conjunction with Onestop Media Group’s Canada-wide “Do It Digital” marketing campaign, aimed at educating advertisers about the benefits and value of digital media, Onestop Residential represents another step to make digital out-of-home mainstream among long-established media channels, the company said.
Onestop Residential enables property managers to deliver timely and relevant building-specific messages to tenants through strategically located display screens, significantly decreasing the waste associated with print notices in elevators and individual mailboxes. The digital signage enables property managers to inform tenants of scheduled fire alarms or parking garage maintenance, for example, instantly and hassle-free.
“The days of sending millions of flyers, week after week to high-rise buildings, without a viable alternative, are numbered,” said Jake Neiman, executive vice president and CFO of Toronto-based Onestop Media Group.
Many of Canada’s largest landlords and property managers have already entered into exclusive, long-term arrangements with Onestop Media Group, the company said, adding that several advertisers, including Shoppers Drug Mart and Rogers Communications, have entered into long-term arrangements with the company as well.
In its first-phase, Onestop Residential will roll-out to several hundred high-rise residential buildings in the Greater Toronto Area, with an expansion to major Canadian markets to follow.