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| iPOWOW! and MediaTile will demonstrate the capabilities of adding interactive audience measurement to MediaTile’s cellular digital signage solution courtesy of Samsung 42-inch touch screen displays located in the Alcaltel/Lucent /ng Connect Program at CES. |
iPOWOW!, a developer and service provider of market research tools for gathering viewer feedback through any Internet-connected video, and MediaTile, a supplier of all-in-one cellular digital signage, kiosk and SaaS-based management solutions, have teamed up to demonstrate a new research technology that wraps a survey interface around any online video, allowing for collection of viewer opinion and ratings in real-time.
The demo will showcase the capabilities of adding interactive audience measurement to MediaTile’s cellular digital signage solution, said the company. The demonstration will take place courtesy of Samsung 42-inch touch screen displays located in the Alcaltel/Lucent /ng Connect Program at CES, to be held Jan. 7-10 in Las Vegas.
“CES is a fantastic stage to showcase how disruptive this technology is, particularly for marketers looking for a highly interactive way to add digital signage to reach their audience and collect valuable consumer intelligence and demographic information,” said Gary Davis, CEO of iPOWOW!, Mountain View, Calif. “This tool not only engages multiple viewers, but also collects instant data on how video content resonates with them. The broadcast and online video applications are limitless!”
“The iPOWOW! analytics tools are perfectly in sync with our Return on Message (ROM) methodology for effectively measuring and improving the impact of content,” said Roger Sanford, head of the MediaServices division for MediaTile, Scotts Valley, Calif. “Now we can add Interactive Audience Measurement (‘I-AM’) directly into our ‘ROM in Real Time’ metrics, giving brands and retailers the ability to fully understand consumer and viewer interests that are key to all messaging and merchandising strategies.”