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| Clothing for a Better Earth is the first retailer to launch Time Domain's Destiny USA Technology Patform system, which includes handheld Apple iTouch devices, digital signage and dressing room touch screens. |
Time Domain Corp., a provider of ultra wideband (UWB) real-time location systems (RTLS), recently announced the launch of a breakthrough retail technology platform at the Carousel Center in Syracuse, N.Y., during the National Retail Federation’s (NRF) 99th Annual Convention & EXPO.
The Destiny USA Technology Platform brings the Internet shopping experience to the physical store by enabling retailers to communicate promotions to customers as they shop, optimizing the shopping experience, driving sales and increasing brand loyalty.
Clothing for a Better Earth is the first retailer to deploy the Destiny USA Technology Platform to improve customer shopping experience, said the company.
The system, which includes handheld Apple iTouch devices, digital signage and dressing room touch screens, will enable shoppers at the 1,000-square-foot eco-friendly clothing store to look up product information and reviews, make online comparisons and receive promotional recommendations based on previous purchases, as well as their physical location in the store, according to the company. The platform also enables retailers like Clothing for a Better Earth to target real-time promotions to shoppers.
The Destiny USA Technology Platform is powered by Time Domain’s Precision Location Ultra Wideband System (PLUS) to track the exact location of merchandise and employees using OEM tags, said the company.
PLUS provides real-time, highly precise location tracking data that’s within inches of accuracy on every single asset in the retail store, including inventory, display units, fixtures and people, said the company. In the past, similar attempts to field interactive shopping systems have failed due to poor location accuracy, expense and short-lived battery powered systems, according to the company.
PLUS reaches beyond the limits of other systems, such as GPS, Zigbee and Wi-Fi, with unmatched accuracy and battery life, said the company.
As shoppers enter the store, they pick up the Apple iTouch device that assists them with their shopping experience. As they shop, Time Domain’s PLUS system processes information from PLUS tags, creating a “click to mortar” customer experience with the best of Internet shopping right on the retail floor.
For example, the system can help a customer locate and pair products or even remember a previous product bought and offer a complimentary sales item, said the company. The system also will display an image of the product in the shopper’s size, preferred color and fabric and then help the customer locate the item, said the company.
“There’s huge opportunity for retailers to increase sales during the busy holiday shopping season, and more importantly, increase sales year-round,” said Greg Clawson, senior vice president of worldwide sales and marketing at Time Domain, Huntsville, Ala. “Just as the Internet forever changed the way retailers and shoppers interact, this platform is taking the physical retail environment to the next level. Time Domain’s PLUS technology is helping retailers understand their customer’s preferences and behaviors in the physical store to drive sales and improve the shopping experience.”