Digital Signage Expo has announced the independently judged winners of its Apex Awards for 2010. The annual DSE Apex Awards honor innovation in the development and deployment of technology in the global digital out-of-home industry.
Judging is based on the creative or technological solution to a digital signage installation challenge and the accompanying result. This year Gold, Silver and Bronze APEX Awards were presented to winners in eight categories, from a field of 57 outstanding entrants. The venue winners, including the partner providers who nominated them, included:
Arts, Entertainment, Recreation
• Gold – NYC & Company with GestureTek
• Silver – Adler Planetarium with NEC Display Solutions
• Bronze – The Olympic Experience Museum of the Olympic committee of Israel with C-nario
Corporate & Government
• Gold – Unisys Belgium NV with X20 Media
Education & Healthcare
• Gold – Northern Virginia Community College with Cisco Systems
• Silver – BC Children’s Hospital Foundation with Scala Inc.
• Bronze – Indiana University with Scala Inc.
Public Spaces
• Gold – Amsterdam RAI with Scala, Inc.
• Silver – IDS Center-Inland American Office Management with AlivePromo Inc.
• Bronze – Cincinnati Center City Development Corp. with Aerva Inc.
Hospitality
• Gold – Zoom Media & Marketing LocaModa Inc.
• Silver – ARAMARK with Wireless Ronin Technologies
• Bronze – Portland Trailblazers/Rose Garden Arena with Omnivex Corp.
Retail
• Gold – Miele Inspirience Centre with Scala Inc.
• Silver – Sprint Studio Store with Scala Inc.
• Bronze – Turk Telekom Group/TTGaleri with Dreambox
Stadium & Arenas
• Gold – Miami Dolphins Land Shark Stadium with Cisco Systems
• Silver – Miami Heart/American Airlines Arena with Sony Electronics
• Bronze – Maple Leaf Sports & Entertainment with Digital Display & Communications/Omnivex Corp.
Transportation
• Gold – The Port Authority of NY & NJ with Tightrope Media Systems
• Silver – Underground of Barcelona with ADmira Digital Networks
• Bronze – Monopoly MediaZoom TV with Scala Inc.
“We received an extraordinary number of entries for both the Apex and Content Awards for 2010, which is not only a reflection on the continued growth of the digital signage, interactive technologies and digital out-of-home industry, but it is also clear that the work being done is raising the bar significantly in terms of quality and excellence,” said Chris Gibbs, president of ExpoNation LLC, which produces Digital Signage Expo. “We are pleased to present the 2010 winners who have distinguished themselves in this way.”
Judges for the DSE 2010 Apex Awards were Brad Grimes, editor, Pro AV Magazine; David Keene, executive editor, Digital Signage Magazine; Richard Lebovitz, editorial director, DigitalSignageExpo.net; David Silverman, editor, Sound & Communications; and Bill Yackey, senior editor, DigitalSignageToday.com.
Digital Signage Expo 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show and Digital Content Show, will take place February 22-24, at the Las Vegas Convention Center in Las Vegas. Nomination forms for the DSE 2011 Apex Awards will be available for download at digitalsignageexpo.net in March. To be eligible, nominees must have a new or current digital signage or interactive technology program installed or in roll-out phase between February 2010 – February 2011.
| DSE 2010 APEX AWARD GOLD WINNERS
Arts, Entertainment, Recreation: NYC & Company with GestureTek
This interactive installation features three multi-touch projection tables with finger touch and object recognition. Guests can choose specific destinations and enjoy a Google Earth fly-through trip of New York as well as build an itinerary of sights and other cultural activities. They also can print out directions, or send an email or SMS (text message) to a cell phone.
Corporate & Government: Unisys Belgium NV with X2O Media
Developed for its corporate offices in Brussels and London, the Unisys network spans from a screen greeting guests in the reception area to multiple screens in the Unisys Solution Showcase, where dynamic, interactive, eye-catching content — created in the U.S. and managed remotely from the U.S. and U.K. — keeps visitors informed and continuously engaged.
Education & Healthcare: Northern Virginia Community College (NOVA) with Cisco
The NOVA deployment consisted of 105 Cisco digital signs integrated and centrally managed, allowing a speech President Obama delivered at the school to be streamed live on digital screens across all six campuses. In addition, the installation incorporated a campus-wide emergency notification communications system, which was put to the test during a school shooting and received praise from law enforcement officials for its effectiveness.
Public Spaces: Amsterdam RAI with Scala Inc.
Amsterdam RAI, the largest event and conference center in The Netherlands, turned to Scala and Scala Certified Partner, QYN, to develop an enhanced way-finding system for the center’s 2 million annual visitors. The program involved some 800 displays in a unique digital network that combined fixed screens, mobile screens and LED lighting to deliver a meaningful visitor experience from entry to exit.
Hospitality: Zoom Media & Marketing with LocaModa Inc.
The George Tweets campaign, managed via LocaModa’s place-based media platform, represented a groundbreaking social media initiative for TBS’s latest primetime show, Lopez Tonight. The campaign encouraged George Lopez fans to display their tweets on the official Lopez Tonight “Twitterboard,” which was showcased nationwide on Zoom Media & Marketing’s extensive bar and restaurant network as well as on Viacom’s Times Square Jumbotron.
Retail: Miele Inspirience Centre with Scala Inc.
In the Miele Inspirience Centre in The Netherlands, more than 100 screens of different formats and aspects provide over 40 channels of customized HD content, which is either running dynamically or controlled by human interaction. Unique to this multisensory environment is the use of an Apple iPod Touch to customize the visitor experience, including local lighting, aroma dispersal, audio type and levels, and the digital content that appears on screens close to the customer — all managed through Scala’s operating platform.
Stadiums & Arenas: Miami Dolphins Land Shark Stadium with Cisco
The installation in the Miami Dolphins Land Shark Stadium consisted of more than 1,500 HD digital signs throughout the stadium with content on all screens centrally managed over an IP network. Cisco StadiumVision was used to deliver live game video, targeted advertising and promotions, personal video and customized content.
Transportation: The Port Authority of NY & NJ with Tightrope Media Systems
The Port Authority of NY & NJ chose Tightrope Media Systems’ Carousel to deliver vital digital signage and interactive kiosk information to passengers using the AirTrain monorail system at New York’s JFK International Airport. The system needed to interface directly with the Port Authority’s control and data system, provide instantaneous response time, include emergency override capability, and provide easily read messaging for both domestic and international passengers — all of which this installation achieved.
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