Wireless Ronin Technologies Inc. (WRT), a digital signage provider, has been honored by QSR magazine with two bi-annual Applied Technology Awards announced in the publication’s July issue. QSR magazine selected the RoninCast software-powered KFC digital menu boards and ARAMARK Burger Studio ordering kiosks as 2010 honorees.
Every two years, QSR magazine, a monthly food service publication, recognizes the best in technology innovation that improves and enhances the restaurant experience for operators, staff and customers, said the company.
“With these awards, we’re looking for new products that are not just trendy, but ones that will save quick-serve operators time and money,” said Blair Chancey, editor of QSR magazine. “RoninCast software does that by allowing operators to efficiently change their menu boards while reducing human error. Digital menu boards were incredibly popular in this year’s awards, so I can only see this segment growing in the future.”
ARAMARK’s Burger Studio interactive ordering kiosk was recognized in the competition’s Customer Convenience Technology category, said the company. This category focuses on solutions that directly impact the customer experience by increasing convenience or service. Burger Studio concepts have been installed in a variety of college campuses and leverage both Wireless Ronin digital menu board technology and self-order kiosks that provide touch screen ordering and customization while improving service times, according to the company.
KFC’s digital menu board solutions topped QSR magazine’s new 2010 Menu Board Technology category, said the company. KFC’s digital menu board network earned honors because of its ability, through the RoninCast digital signage software, to provide secure, Web-based control over the brand’s entire signage network throughout the United States, said the company. In addition to ensuring accurate execution and limiting human error, the network decreases costs and time associated with new product launches, improves message compliance and enhances the customer experience, said the company.
“We are very pleased that the strength of our technology continues to be recognized,” said Scott W. Koller, president and chief operating officer for Wireless Ronin, Minneapolis. “This recognition validates the continued adoption of proven digital solutions in the food service industry.”