Monster Media, a provider of out-of-home interactive advertising, recently announced that it has teamed up with Limited Space, a supplier of media in premium U.K. shopping malls, to rollout their interactive technology in premium malls across the U.K.
These interactive “billboards” will transform Limited Spaces’ network of giant digital sites into cutting-edge dynamic displays that offer clients endless possibilities, such as gestural interaction, multi-touch interaction, augmented reality and mobile phone interaction where a user’s mobile actually controls an ad, said the company.
“We are thrilled to have a long-term, exclusive contract with Limited Space and are looking forward to placing our interactive technology in their malls throughout the U.K.,” said David McKie, managing director, Monster Media U.K., London, U.K. “Monster Media already has a strong presence in upscale malls throughout the globe and this new partnership is a natural and major step in our strategy to aggressively expand our presence throughout the U.K.”
McKie also said they will be installing their one-of-a-kind engaging displays in the 15 flagship malls within the Limited Space network, including The Bullring, The Metro Centre, Cabot Circus, Highcross and Bluewater.
“We were looking for an out-of-home partner that is constantly reinventing themselves and pushing the envelope, and that is what pulled us strongly towards Monster Media,” said Matt Gordon, owner, Limited Space. “We are both the leaders in our respective fields and I have no doubt that this partnership will increase the effectiveness and success of both companies.”
Recent Limited Space campaigns include BMW, THQ, Paramount, P&G, Cadburys, Sega, Adidas, Peugeot, Orange and T-Mobile, said the company.
Monster Media’s current client list includes Microsoft, Nintendo, Warner Bros Films, IBM, JP Morgan Chase, Coca-Cola, YouTube, Anheuser Busch, McDonalds, Kraft, CoverGirl and many more, according to the company.