DSE: Digital Signage Expo

Tuesday, 2/23/10

DSE 2010 Events: Digital Out-of-Home Advertising Summit

As Digital Out-of-Home (DOOH) grows in importance on every brand’s media and marketing plan, are you prepared to offer leadership and guidance to strategically incorporate it? This year, we’ve created a special pre-show day designed exclusively for marketers and agencies to help you understand the DOOH opportunity and exactly how to play to win.

Keynote Speaker: Shelly Palmer

Featured Speakers:
James Beck, Senior Director of Marketing & GM, Walmart Smart Network
Jason Brown, President, Sales, RMG Networks
Mary Casperson, Director of Shopper Marketing, MARS Advertising
David DeBusk, Vice President, Client Results, DS-IQ
Jeff Dickey, Vizual Networks
Doug Gellerman, Senior Vice President, West Coast Sales, National CineMedia
Rocky Gunderson, Co-founder/VP, Marketing & Network Dev., SeeSaw Networks
Chris Heap, Managing Director, Imperative Group
Jason Kates, Founder & CEO, Argo Digital Solutions
Bill McMullen, SVP, GM, Studio2
Dr. Leo Kivijarv, Ph.D., VP Research, PQ Media
John Ross, President, IPG Emerging Media Lab

8:00 a.m. – 9:00 a.m.
Continental Breakfast and Networking

9:00 a.m. – 9:45 a.m.
Keynote Speaker Shelly Palmer: DOOH — All About Contact, Context & Content
How can digital signage networks take maximum advantage of the major changes in the traditional media and advertising landscape? What are the biggest forces for change? Where are the best opportunities for growth? Who can you conscript? How can the mistakes of online advertising help you? What can television teach you? Shelly Palmer will explore the subtle and not-so-subtle differences between traditional network models and the current DOOH paradigm.
 

9:45 a.m. - 10:30 a.m.
Walmart Smart Network: Results, Best Practices and the Future of In-store Media
Advertisers are increasingly attentive to the performance of their in-store digital media buys. But achieving clear results is often challenging. The Walmart Smart Network, however, has enabled advertisers to drive substantial sales lift with results proven across categories and business objectives. Learn how the Smart Network has been able to deliver incremental sales, provide broad reach, and integrate with retail business plans.

James Beck Sr. Dir. of Mktg & GM Walmart Smart Network	David DeBusk VP Client Results DS-IQ	Bill McMullen SVP, GM Studio2

10:45 a.m. – 11:30 a.m.
Resources Wish List: What Brands Need From You…NOW!
If you want to know what key network owners and brands want from their marketing resources to better support their DOOH efforts, here’s your chance! Our panel will share what you’re doing right, what you’re doing wrong and what you need to start doing to better support this media niche.

Jason Brown President,  Sales RMG Networks	Mary Casperson Director of Shopper Marketing MARS Advertising	Doug Gellerman SVP of West Coast Sales National CineMedia LLC

11:30 a.m. – 12:15 p.m.
Digital Out-of-Home Brand Planning: Realities and Roadmaps for Success
Whether you are a media planner, a brand planner or a creative strategist, this session will unveil the realities of DOOH’s challenges and the strategies that you simply must employ to turn them into opportunity for your brand or clients!

Peter Bowen CEO SeeSaw Networks	Rocky Gunderson Co-founder and VP Marketing & Network Dev. SeeSaw Networks	Jason Kates Founder & CEO Argo Digital Solutions

12:15 p.m. – 1:15 p.m.
Lunch and Discuss
During lunch, break out into the lunch table of choice and our moderators will lead an active conversation to better understand your burning questions and concerns about Digital Out-of-Home. We’ll use your feedback to fuel a lively panel discussion to close out our day!

1:15 p.m. - 1:45 p.m.
State-of-the-Global DOOH Media Industry
DOOH media is showing real sustained growth, even in the current global economic environment...are you in the know?  Dr. Leo Kivijarv, Ph.D., PQ Media Vice President Research,  will share key drivers of DOOH growth, take a look at current and future projections through 2014, as well as insights to ensure your media planning success.

Dr. Leo Kivijarv, Ph.D., VP Research PQ Media

1:45 p.m. – 2:15 p.m.
Digital Out-of-Home Consumer Connections: The 5 Viewer Principles for Success
There is no goal more important than truly connecting with the consumers exposed to DOOH, but how do you ensure that you accomplish it? This session will force us to look back at the screen from the perspective of the viewer and employ critical strategic principles to maximize the relevancy and value of what they see. We will look at the relationship between people, their needs and desires, the built environment and the creation of business value.

Chris Heap Managing Director imperativegroup

Innovation Meets Measurement
The more measurement available to any DOOH initiative, the more value it carries for brands and marketers. But what innovations have arrived for it? And what do brands want to see to properly fund their investment? Finally, how does the level of measurement affect the media rate that a brand is willing to pay? Come learn and discuss!

Jeff Dickey Vizual Networks	Dave Carlick Co-Founder RHO Capital

3:00 p.m. – 3:15 p.m. Break

3:15 p.m. – 4:00 p.m.
Digital Out-of-Home’s Technology Arsenal: What’s Here, What’s Coming
Think DOOH is just about two-dimensional displays of text and graphics? Think again! The DOOH technology tools now available to touch consumers as they go about their lives are exploding — and they are bending the rules of what we thought was possible! Learn about what you will have to work with, both now and in the near future, and how to assimilate them into a can’t-forget consumer experience.

John Ross President IPG Emerging Media Lab

4:00 p.m. – 5:00 p.m.
Panel Discussion
Based on your lunch discussions, we will have a strategic interactive question and answer session with key speakers from the course of the day. You can expect this lively panel to arm you with plenty of take-aways!

To view pricing for this session and other conference packages, click here.