Sponsored By:
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DSE 2010 Seminar:
S28: Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success
From the track: Advertising-Based Deployments: Advanced
Also see: Advertising-Based Deployments: Getting Started
Come learn how to integrate digital strategies and messaging across various platforms. See examples of how brands can build online awareness and then reinforce the message in locations such as bars, cafés and retail stores. As more and more brands employ a multi-channel approach, leveraging various mediums will be critical to attracting, engaging and influencing audiences toward conversation and conversion.
Key Learning Objectives:
1. Learn how multi-channel marketing strategies are critical to drive audience engagement
2. Discover how to engage consumers in retail stores and add value to their purchasing decisions
3. Explore how to use interactive social and mobile platforms to engage consumers in locations and online, adding value to the brand experience.
4. Learn how to turn a local campaign into a national or even global channel for relevant user-generated content
5. Hear about tips and tricks to make your multi-channel messaging most effective
Our presenters invite session attendees to submit their questions on "Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success" by 1/29/2010 to ensure they get what they need out of attending this seminar. Q&A also will be held during the session. Click here to submit your questions.