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Laura Davis Taylor
Founder and Principal
Retail Media Consulting
Laura is a 17-year Agency veteran with a diverse background in traditional advertising, brand planning, interactive marketing, digital signage, merchandising and retail/environmental design—all geared towards creating consumer-centric solutions for the business challenges of her clients.
Early in her career, Laura recognized the importance of understanding all channels of consumer communications to successfully lead her client accounts. She intentionally served in brand planning, account service and creative functions and eventually founded the first Interactive division of a national ad agency. After mastering Interactive, she realized that one more opportunity existed to become a truly cross-channel marketer—the retail store. She joined Miller Zell as a Vice President and led accounts such as Circuit City, Wal-Mart and H&R Block, working intimately with her clients to help them build strategies around all points of customer experience and communications. A passionate advocate of Digital Signage since 1999, Laura then worked for over a year with a top European agency to understand the potential of in-store broadcast networks for U.S. retailers.
Now, with Retail Media Consulting, Laura and her team focus on helping brands strategize and execute digital media experiences within the store as a marketing vehicle. With the dizzying array of communications opportunities within "Marketing at Retail," her firm is uniquely qualified to advise brands on how to integrate the retail store as a valuable media channel utilizing emerging technologies. Critical to RMC's approach is building digital store strategies, solutions, communications and experiences that are rooted in customer insights and servitude.
Laura is a yearly co-chair of Digital Signage Expo, Chair of the POPAI Digital Signage Advocacy Committee, writes a bi-monthly column for Digital Signage Magazine and is an “expert resource” lecturer, workshop teacher and author in the In-Store Digital Media space. Her firm published their first book, "Lighting up the Aisle: Practices and Principles for In-store Digital Media”, in 2007 (available at http://www.lightinguptheaisle.com).
Laura can be reached at laura@retailmediaconsulting.com.