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Bryan J. Meszaros
Director, Strategy & Development
OpenEye
From his experience as a creative designer Bryan has always had a passion for digital media. His first introduction to DOOH media came in 2000 while working with MarketSource Corporation in developing the nations first university based digital signage network called Campus Central. As Director of New Media Initiatives, Bryan was instrumental in developing the program and creating a media strategy, which helped generate ad revenue of upwards to 2 million.
After leaving MarketSource in 2002, Bryan went on to form the retail media consultancy OpenEye where he presently servers as the companies Director of Strategy & Development.
From the start OpenEye experienced global success. In 2005 the company expanded it's operation into London (UK) & Auckland (NZ) and was also awarded one of the first ever DIGI Awards for their work with Regency Duty Free.
OpenEye's success continued having worked with such high-profile clients as 3M, FITCH, American Eagle Outfitters, Sovereign Bank (Banco Santander), McDonald's New Zealand, Vodafone and HESS Corporation.
In 2008 behind Bryan's efforts OpenEye was instrumental in developing a digital wayfinding application for the Smithsonian Institution National Museum of Natural History. The project has been recognized throughout the industry having been awarded a 2008 DIGI Award as well as receiving a 2009 MUSE Award from the American Assoc. of Museums.
In early 2010 Bryan was influential in developing a partnership between OpenEye and the multi-disciplinary design firm Big Red Rooster. This opportunity has helped to further establish the identity and capabilities of the company.
With over 10 years of experience Bryan has been recognized as an industry leader. He is currently part of the Advisory Board for the Digital Signage Expo and is active in speaking at various industry events.