 Alex Richardson, Selling Machine Partners, LLC #1) Rugby Ralph Lauren Iphone and Store Window Project—Sept 2009 captured the imagination of target shoppers that want to control the design of their clothing, with the convenience of iphone/mobile shopping. Total leverage of content for in-store in...
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Bob Stowe, Wendy's International You know it's successful when you are barely aware it is there. The best example is the Airport/Airline Industry. When you look at the board to find your flight, are you aware they are using flat screen digital signage? Probably not, because it work...
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 Brian Roberts, Best Buy I’d have to say that one of the simplest and best I’ve seen so far is the use of SMS and Best Buy’s mobile website to allow customers to look up products on their phones. Our printed fact tags now encourage customers to text the product sku to “3322...
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 Bryan Meszaros, OpenEye The three most unique and successful applications I have seen are: CBS Outdoor (developed by Clusta) - Consumers are given the chance to control and change advertising on the display via their iPhone. This application creates a unique opportunity fo...
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 Christopher Burtt, Thomson Reuters 1. Interface between iPhone and Microsoft Surface - this one I have just seen the prototype, but the ease of getting content back and forth between the two is amazing. The user simply drags photos or other info from one to the other. It is a great w...
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 Dan Levi, Zoom Media & Marketing In these still early days of mobile/digital signage integration, there is no clear benchmark of what qualifies as “successful.” While a digital OOH program that drives thousands of text message interactions can be seen as successful, there are other...
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 Donna Boyer, RMG Networks Without knowing the specific ROI metrics behind the campaigns, I'll define success here simply as a truly innovative use of mobile integration with digital signage to drive true engagement and interaction with a brand. I've been impressed with the l...
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 Drew Bernstein, American Digital Signage I can only speak for our pilot program we have been running with Niemann Foods. We are running an integrated digital marketing program with them that wraps digital signage and mobile text messaging with their in-store customer appreciation program t...
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 Drew Fleming, PRN It’s probably too soon to proclaim any three mobile device/digital signage implementations a success primarily because most such initiatives have been experimental in nature. However, we can make some experience-based assumptions about what kind of ...
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 Fred Margolin, Indoor Direct 1. iPhone (mobile devise): What didn't they do right? They redefined the space. They made pocket computing a reality. They also wrangled a major carrier (AT&T) accommodate a phone manufacturer... unprecedented. From the app store, itunes, and the ma...
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 George Nauman, Chute Gerdeman Carnival Cruise: They created interactive aquariums in vacant freestanding store windows in Baltimore, Dallas, Los Angeles, New York and Washington, D.C. Using high-tech motion sensors, external movement from people passing by enabled underwater pla...
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 Jack Sullivan, StarCom Worldwide Or better stated, "what mobile/digital implementation do I see necessary to add value/create excitement in this category?" I see the need for all DS companies to be able to send all types of information and cents off deals to consumers who opt in to...
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 James Velco, The John Marshall Law School That is a very interesting question. Here, in Chicago, I can say that I really have not seen too many digital signage implementations that made take me notice and I think that is unfortunate. Now, I may be missing something (and I don’t want to offe...
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 Kristine Hedlund, Visser Digital Media The three most successful mobile/digital implementations in my experience are: 1. Blue Bite – Mobile Messaging Blue Bite has incorporated Bluetooth and WiFi along with WAP services. This allows for almost any mobile device to receive free content an...
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 Laura Davis Taylor, Retail Media Consulting I’m not sure how successful these are from a business ROI perspective, but I share the following three examples because they represent the “attract to attach” philosophy that our firm fervently believes in. (1) InWindow Outdoor and BlueBite’s new in...
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 Lyle Bunn, BUNN Company 1. WRAL - business model and technology innovation: Deployment of digital signage on public transit buses in the Raleigh, North Carolina was announced by Harris Corporation in cooperation with local broadcaster WRAL and LG Electronics. The initiativ...
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 Mark Zwicker, Alchemy St. Joseph's Content My favorite digital media deployment is the super wall in the Comcast building located in Philadelphia. This spectacular display delivers high production content over a very sophisticated technology platform. The beauty of the content is that it is ...
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 Michael Polydoroff, Denny's Corp. 1. C-store presence at the pump. I think this really allowed key products to be showcased and suggestively sold at a point where you have a captive audience who may or may not be considering a purchase for now or later. Given the importance of C-sto...
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 Pat Hellberg, The Preset Group Let me begin with a terrific quote from my colleague David Weinfield who summarizes the significance, and potential impact, of the integration between mobile and DS. “The mobile phone is becoming the universal compass to our lives, while also existi...
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 Patricia Mitrano, Newark Beth Israel Medical Center At the New York City Hershey Store in Times Square, for a minimal cost, you can pay to see your personalized message displayed on their scrolling marquee sign outside the store on Broadway. Now at concerts, your SMS text message is displayed on gian...
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 Patrick Moorhead, Razorfish #1 – Clearly the NikeID implementation is the one I see most referenced. The R/GA designed solution allowed consumers to customize Nike running shoes with their mobile phone, and post them to a Fantastic scale display in NY Times Square. This go two...
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 Paul Bleimeyer, Mayo Clinic Digital Signage Kiosk at the Airport: One of the most recent trends I have noticed this past two years is that marketing and brand firms are using DSK technology to engage not only adults but also children in their advertising. One example of this i...
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 Peter Vrettas, EDR Media LLC Any time a digital signage-to-mobile application surprises, delights, and then delivers, it’s a success. I heard about a great example a year or so ago in Times Square. A major automobile manufacturer used a billboard to introduce a new SUV. Simulta...
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 Philip M. Cohen, Care Media Holding Corp. Determining which mobile device/digital signage implementations are the most successful is very difficult in an industry that is truly in its infancy. Congruency of the market in terms of uniformity for technology and software creates an environment...
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 Ron Danielson, Santa Clara University Wow! I don’t have anywhere near broad enough knowledge of implementations to select three that are deserving of “most successful,” so I’ll dodge the question and answer another that’s related, and stick to the higher education space. There seem to b...
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 Tim Johnson, AT&T With regard to digital signage applications, the three most successful implementations would have to be: NTN Buzztime for the volume of locations and advertising opportunities in front of so many consumers.
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 Vernon West, Lowe's Companies, Inc. Harajuku lovers campaign In a roadshow for Gwen Stefani's Harajuku (Lovers) line of fragrances, they created digital "booths" in major department stores. Shoppers entered it and recorded videos of themselves performing relevant branded Karaoke. They...
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 Vivian Rosenthal, Tronic Studios I want to share two interesting and relevant mobile/digital signage implementations. I can't qualify them as the most successful, but certainly they are thought provoking. Digital OOH already is an interesting advertising platform but when it starts...
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