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| iSIGN has developed two Original Equipment Manufacturer (OEM) initiatives for the IBM AnyPlace Kiosk with partner Skipton Group: the Digital Greeter and Virtual Makeover Kiosk. iSIGN will launch these at DSE 2010. |
iSIGN Media Solutions Inc. recently announced that is has partnered with Skipton Group Inc. on two Original Equipment Manufacturer (OEM) initiatives for the IBM AnyPlace Kiosk. The two initiatives will be launched at Digital Signage Expo, to be held Feb. 23-25 at the Las Vegas Convention Center.
As a software solutions partner, iSIGN will license its patent-pending interactive proximity messaging solution to Skipton — a Premier IBM Business Partner with expertise in self-service technology solution design, integration and deployment — for the purposes of enhancing two innovative self-service offerings based on IBM’s AnyPlace Kiosk platform, said the company.
Consumers will soon be able to interact with two new kiosk innovations — a “Digital Greeter,” and an Interactive cosmetic try-on tool, dubbed the “Virtual Makeover Kiosk.”
The Digital Greeter is designed for retail chains to virtually greet and communicate with consumers’ cell phones, and offers loyalty membership coupons and brand advertising at no cost to the consumer.
“There is a very high demand for in-store promotional delivery methods that bypass printed leaflets and coupons while capturing consumer responses and participation,” said Alex Romanov, CEO, iSIGN, Markham, Ontario. “This Digital Greeter will set the standard for interactive Bluetooth messaging technology with an exclusive host of shopper conveniences and unprecedented access to valuable shopper insight.”
An innovative hardware enclosure design for the Digital Greeter is in development by one of Canada’s most innovative and trusted consumer packaged goods strategy consultants, The Central Group, said the company.
The Virtual Makeover Kiosk is powered by innovative cosmetic try-on application software, according to the company. It is designed to provide North America’s most prominent cosmetic retailers with an innovative and relevant solution to reach shoppers at the point of purchase in a market worth more than $20 billion annually, according to the company.
iSIGN’s licensed Bluetooth transmission solution is embedded in the kiosk to deliver user-relevant product offerings and brand-sponsored beauty tips directly to a shopper’s mobile phone — providing an opportunity to influence purchase decisions in real time, said the company. iSIGN will power their interactive messaging solution on the IBM AnyPlace Kiosk platform, seen as the industry’s most reliable, proven and supported self-service technology solution, said the company.
“This route to market — leveraging the contributing partners’ complementary skill-sets with IBM’s proven technology and iSIGN’s innovative approach to reaching consumers — will be an industry first,” said Andy Bruce, business development manager for Skipton Group. “Both kiosks are supported by scalable and customizable software platforms from industry leading independent software vendors.”